From Parker’s very first Easter, a plush rabbit stood watch—a small guardian she never outgrew.

Rabbits carry gentleness, play, and protection. The allure is the contradiction: soft at first glance, strong at the core. That is the brand’s promise: pieces that feel delicate yet are engineered for longevity—heirloom-minded and made to last.

Today the brand’s rabbit emblem—a dotted silhouette that nods to punch-card repeats on domestic knitting machines—binds that childhood talisman to the craft and code behind every pattern.

The bunny stands as a reminder to lead with kindness, leap with curiosity, and stay grounded in meticulous construction—tender in spirit, anchored by sturdy foundations.